Self-Check Questions

Self-Check Questions for Lesson 1

1. How do personal values guide ethical behavior?
2. The axiology ethical orientation believes values are habitual and consistent. How might this approach impact public relations practice?
3. Using the deontology ethical orientation, explain the importance of intention to ethical action.
4. Discuss the advantages and disadvantages of utilitarianism in public relations practice.
5. How might the prevalence of subjectivism impact the perception of public relations as an ethical profession?
6. Why might ethical literacy be important to a public relations professional?