Conclusion

This lesson provided an introduction to conscious capitalism, which argues that success in today’s business environmental is correlated highly with ethical, responsible, and inspiring behavior. Firms that meet and exceed the stakeholder needs and concerns in ways that win them over through a virtuous cycle of positive exchange, will be the firms that define the 21st Century. Therefore, an important component of a conscious capitalist system is businesses that reflect the system’s core principles and values. The test of a truly conscious business is its ability to learn and grow from bad experiences, and to emerge even stronger and more committed to a conscious and ethical way of being.

Suggested Reading

John Mackey: Why Companies Should Embrace Conscious Capitalism

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