Examples of Digital Media

Some of the most common examples of digital media include social media platforms, mobile media applications (apps) and electronic email. Consider “McDonald’s” as an example. McDonald’s has its own website, a Facebook corporate profile, an Instagram account, many Twitter handles (for different languages and countries), an online message board, Snapchat, a mobile rewards application, profiles on review sites like Yelp, daily emails to subscribed customers, digital coupons and a virtual reality game. McDonald’s is not alone in this impressive amount of digital content. Most other successful companies must use the same digital spaces to interact with their public in an instantaneous and multi-directional manner. As a result, the challenge for public relations practitioners is to constantly update, manage and monitor each of these digital spaces for their client.