Problems in Ethical Practice of Global Public Relations

Public relations has been increasingly adopted around the globe by different institutions in society to create mutual understanding between organizations and their publics. Globally, the field is becoming broader and more diverse as more specialties, which require the application of public relations theories, are growing in importance, such as investor relations. The field is growing with more students majoring in it, more professionals developing a career in it and more research being conducted to increase its body of knowledge. The global practice of ethical public relations is critical to promoting a functioning society for both organizations and publics to be engaged in the public sphere—unethical public relations could cause much turmoil, such as facilitating the growth of repressive governments and unethical corporations.