Self-Check Questions

Lesson 2 Self-Check Questions

  1. Explain how the press agentry model exemplifies a teleological approach. What are the ethical advantages/ disadvantages of this practice of public relations?
  2. How does the application of the PRSA code of ethics represent a deontological approach in the public information model of public relations?
  3. How does the two-way asymmetrical public relations model offer an “other” perspective absent from the two lesser models? Why is this perspective important to ethical development?
  4. How does Habermas’ theory of ethical discourse support the ethical practice of two-way symmetrical public relations?
  5. How might the pillars of ethical public relations guide the ethical behavior of public relations professionals?
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